Pro Mujer

Focused. Aligned. Accountable.

Focus is a discipline, Accountability a science. But ah, Alignment—that’s where somewhere, somehow, the real magic has to occur.

You don’t forget the lessons in presence and integrity rendered by the women of Pro Mujer. Lunch with a former Nicaraguan freedom fighter will completely redefine your definition of ‘badass’.

Our work with Pro Mujer’s took us all over Latin America on the hunt to distill and articulate the authentic essence of this extraordinary community. In the end it came down to unlocking a sense of agency: You Hold the Key.

The resulting publication remains an all time favorite. Being part of this collaborative process, meeting such courageous women in one community after another, remains a lifetime honor.